This programme aims to provide students with comprehensive training and practicum on the production, operation, promotion, and management aspects of the music entertainment industry. Students will acquire practical and hands-on experience through workplace attachment or industrial collaborative projects. Graduates will be able to take up various positions including Assistant Artiste Managers, Artist & Repertoire (A&R) Assistants, Assistant Record Label Assistants, Music & Concert Promoters, Live Event Coordinators, etc. Graduates may also set up their own companies to provide management services to potential clients and members of the industry.

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