With China being a major global manufacturer in the region, Hong Kong is aspired to develop into a regional design hub. Hence, product design is becoming more and more important in Hong Kong. This programme will allow students to study culture and lifestyle in order to understand how these factors inﬂuence product designs. Students will also learn to conduct research, analyse product and market trends, master technology, and produce concepts to rejuvenate or enhance products. The programme will provide individual or group projects with opportunities to collaborate with industries, through which students will acquire the skills in communication, presentation, and professional practice needed to succeed in the industries. Graduates will be conﬁdent, technically competent, creative, and culturally sensitive, ready to embark on a career as product designers.