student-awards
- Student Competition: “Fashion Commute” – FBB @ MainettiCare - 2nd runner-up
Fashion Commute: Jelli BB
PROJECT BACKGROUND
Jelli BB is a brand that is committed to providing anti-viral protection design that helps to promote love and intimacy between a mother and her child. The pandemic has changed everyone’s life in a substantial way. While people are undoubtedly shielded from germs by wearing layers of PPE, such outfits also increase the distance between people. One of the most affected groups would be the new mothers as they are always concerned about whether the protection to their newborn children is good enough to ward off deadly viruses.
PROJECT CONCEPT
Jelli BB is dedicated to solving the problem by providing PPE cloaks and a detachable handbag for both the mother and child by standing out as a unique fashion statement. With antibacterial reliability, Jelli BB aims to give the best of motherly love and allow the new mothers to fully realize the love and affection for their newborn babies anywhere and anytime.
Introducing Jelli BB’s newest design which is stylish, antibacterial and reliable, allowing mothers to bond with their babies with love and affection anywhere and anytime.