SERENDIPITY
PROJECT BACKGROUND
“SERENDIPITY” is an e-business fashion brand for people to expand their imagination and adapt to the “new norm” during and after the Covid-19 pandemic. Products are specially designed to meet the needs of staying indoor and the growing popularity of online platforms at home.
PROJECT CONCEPT
The design concept of “SERENDIPITY” originated from the needs for comfortable clothes when people have to stay at home during the pandemic. Multi-functional clothes are designed with attachable accessories that can transform cozy home wear into fashionable and stylish outfits.
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Serendipity
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Serendipity