Start From Bag
Do you know your personality?
PROJECT BACKGROUND
Personality tests are a new trend on the internet nowadays, and social network users are keen on participating in these personality tests. The phenomenon reflects that people want to know more about their personalities. However, most personality tests do not tell people’s personalities accurately.
PROJECT CONCEPT
Start From Bag is an illustration book about personalities. The content is about bag types, the way of using different bag types, and the colors of the bags. As this campaign is promoted on Instagram, it allows two-way interactions with the users and makes it more convenient for the players to know more about their own personalities.