Students from the Advertising Design programme learn through activities that nurture the creative mind, whereas the competitive transferrable skills help them to develop awareness and consumer insights that are applicable to traditional and digital advertising and marketing. Graduates can apply their creative strategies in persuasive communication designs that are professionally produced for pitching and presentation. They are also well trained to become enterprising advertising creatives who are not only open-minded, playful, and confident, but also compelling and competitive. Meanwhile, they are also observant, courageous, and responsive in the ever-changing and highly challenging world of advertising. Graduates are ready to be employed as art directors, copywriters, digital marketers, promotion and event managers, brand managers, online advertising designers and social media executives.