Hong Kong is one of the most popular places in the world for international companies to showcase their products and services at exhibitions and conferences. As a result, there is a high demand for specialist graduates to design, produce, and manage various promotional events every year. The Higher Diploma programme will offer students the knowledge and skills needed to work as both a designer and a manager in the event and exhibition industry. Apart from learning basic design methodology and techniques including cultural context and spatial layouts, students will also be familiarised with creative production skills for event and exhibition design, animation, lighting, and interactive presentations. They will also learn about marketing, trade promotions, corporate image design, and event management in international events and exhibitions.