HD in Fashion Media Design
Fashion Media Design Graduation Project Fashion Goes Viral 2021 -Max&Co Collaborative Project is a collaborative project with 'Max & Co', an International Fashion Brand. The project outcomes include a series of fashion images, fashion films and social media strategic plan to compete for the Best Fashion Styling and Photography Award, the Best Fashion Film Award, and the Best Social Media Campaign Award. In recent years, renowned international fashion brands have been developing their markets in Hong Kong and China. While facing severe competition globally and locally, fashion brands start to build up their own media channels in order to enhance competitiveness. The Fashion Media Design Project consists of a wide range of activities in the spectrum of the whole communication system and channels, including media strategy, journalism, social media, blogging for business, webpage and app design, etc. to achieve a modern and holistic fashion communication solution. Designed to enable students to work in the different areas of Fashion Media Design, an emphasis of this programme is to enrich the students’ international exposure. Through different learning experiences such as lectures, tutorials, projects, visits, competitions, and industrial attachments, students will find the programme both practical and creative. The core components of the programme include broad knowledge and skills in fashion film, fashion journalism, new media strategy, social media, and blogging for business. Projects: - Milk X 封面創作比賽 - Penny Black 造型及攝影比賽 - Nike AF1 造型及攝影比賽 - Nike HK Air 本土文化創作比賽 - Spinner短片製作比賽 - Ked’s 造型及攝影比賽 ……………………….. Partnership - Elle Magazine - Cosmopolitan magazine - Marie Claire magazine - Men’s Uno magazine - MRRM Publishing - City Magazine - Who Are Invited - Ketchup Media - Spitgan magazine - Dior Fashion - Givenchy Fashion - Levis - MaxMara Group - Sidefame LTD - Logon - Initial - Veins - Soul Marketing - Muse Group - Kinpins - Six Degrees PR Company - Aroona HK Ltd - Infinite PR Ltd