Hong Kong Design Institute & IVE (Lee Wai Lee)

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BA (Hons) Graphic Design

一石二鳥

By Yeung Sui Man
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PROJECT BACKGROUND

Sharing the same rights as humans, birds need to be protected and taken care of. Hence, the recent increase of bird abuse cases in Hong Kong should be addressed seriously and prohibited as soon as possible. In fact, it is our responsibility to protect the rights of. The target audience of the project is mainly children, as it is crucial to arouse the curiosity of youngsters towards birds. Hopefully, they can also develop interest in birdwatching. In particular, they can learn more about birds through video/board games. Pixel is used in this project as this visual style is similar to the one used in popular games among youngsters such as 'Minecraft'. I would like to simulate a bond by using pixels to promote bird protection, for it is something that children are likely to be interested in.

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