Hong Kong Design Institute & IVE (Lee Wai Lee)

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Diploma of Vocational Baccalaureate – Design
Diploma of Vocational Baccalaureate – Design

Canned Food

By Sheh Hei Ming, Murphy
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PROJECT BACKGROUND

In recent years, the stress level among students of Hong Kong has risen remarkably. Rather than fostering the students’ potential abilities, the society only values one’s academic achievements. As a result, the students have no idea what they are interested in apart from trying their best to achieve outstanding grades.

PROJECT CONCEPT

Like what the title of my video “Canned Food” suggests, youngsters today are like cans. They are readily molded into shapes that others desire and have no freedom to determine what their own shape should be. I want to create this video for students and parents of Hong Kong in order to give them the courage to follow their dreams. Meanwhile, I also hope the parents can understand their children’s pressure after watching the video.

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