With a theme of ‘Find my Metime’, this project is about reshaping the brand image of M2 Cafe, an upstairs coffee shop in Causeway Bay. The enhanced image reinforces the market position of the brand while improving consumers' perception and stimulating interactions.
The Find my Metime campaign conveys messages through a collective and participatory approach. By providing simple demonstrations and making use of key visuals, the proposition of enjoying personal moments is expressed. The campaign also invites participants to share their sense of belonging with other people in the community.