Jelli BB
PROJECT BACKGROUND
The pandemic has urged new mothers to protect their vulnerable newborn babies from the deadly virus. “Jelli BB” is a parenting brand that produces anti-virus protective clothing and equipment without sacrificing the intimacy between mothers and their children.
PROJECT CONCEPT
The “Jelli BB” collection comes with a personal protective cloak and a handbag made of anti-bacterial material that is easy to clean. The detachable parts of the design enable multi-functional usage. Just like the tentacles of the jellyfish, the jellyfish-inspired design shows the far-reaching and unconditional love and protection of the mother.
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