PROJECT BACKGROUND

Colorato is a children's DIY product brand. Research has shown that the brand has low recognition, which has further created confusion. This project, based on my research on Colorato products and the target audience, aims to show the brand’s internationalism and attract millennial parents. Despite the fact that each child is unique and has his/her own personality and preferences, many parents will keep arranging what they think is the best for them because they hope their children to succeed in the future and hence. However, is this good or bad for the children? The fact is many children nowadays have no room for creativity and thinking.