PROJECT BACKGROUND

Do you keep buying things and saving useless stuff at home? In fact, many people like to collect things even if some of the items are regarded as worthless – for these items can bring them good memories. As time goes by, their bad habits of unconsciously hoarding stuff will occupy more space and make their living space more cramped than ever. This campaign aims to encourage people to discard unnecessary items from home and record their memorable things. The process can help people release their stress, boost their ability to manage their life, and give them a chance to stay away from the troubles in daily life. Finally, their body and mind can be ‘freed’.