The COVID-19 pandemic has affected the livelihoods of the people in Hong Kong. As many people in Hong Kong cannot go traveling, they can only watch traveling programs or surf the internet to have a glimpse of other places. In our study, we decided to explore 759 Store, a company that imports and ships products directly from other countries to help people of Hong Kong to purchase overseas products with convenience. In particular, we would like to investigate how this marketing strategy has made a difference during the pandemic. In fact, this rationale became the main idea of the 'Reverse World'.
In the campaign of ‘Reverse World’, we would like to bring back the feeling of traveling to the people of Hong Kong. Hence, we mainly used the elements of monopoly, globetrotting, and miles collection in our design. We also planned to open a pop-up store called ‘Ready to Gip-off’ where contestants would win prizes by pushing their suitcases to kick start the campaign. Through the ‘Reverse World’, it is hoped that the people of Hong Kong can regain their travel experience and relax during the pandemic times.