Hong Kong Design Institute & IVE (Lee Wai Lee)

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HD in Visual Communication

Sojourner

By Chen Tsz Wan
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PROJECT BACKGROUND

According to statistics, people of Hong Kong have the highest number of outbound travels in the world. There is no doubt that our local citizens love to travel to different places and experience their local culture. Moreover, the people of Hong Kong are the world’s fifth most stressed population (South morning post, 2020). The long working hours and unaffordable housing due to high property prices have been the main reasons for stress. Hence, traveling is considered a way to escape from stressful daily life. To alleviate stress, Sojourn is a good alternative. What exactly is Sojourn? According to Sojourn explorers, Sojourn is a term that combines travel and residence. It means living in one place while traveling for a long time. Unlike immigration, it is a different way of living.

PROJECT CONCEPT

My drawing uses 8 colors (unified) for insider graphic pattern. The drawing style with rough graphic lines can enhance the attractiveness of my visual design. The zine is designed to promote sojourn for young people in providing sufficient information on how to escape the stressful daily life through Sojourn while sharing a meaningful lifestyle. The postcards provide an entire year of Sojourn planning for Sojourners to refer to. It also records the impression of Sojourn’s living moments as well as the sweet memories for Sojourners.

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  • #promotion
  • #visualcommunication
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