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Communication Design
BA (Hons) Graphic Design

That’s Alright: a campaign

By Liu Yin Lam
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PROJECT BACKGROUND

Many young adults would choose ineffective coping mechanisms when facing stress, in which self-care is often the last priority. In fact, self-care is a useful tool for releasing stress and is needed the most when facing pressure. That’s Alright is a campaign in collaboration with Urban Outfitters, a lifestyle brand. It aims to introduce self-care as an easy and effortless tool for young adults to get through stressful situations. The tagline is ‘That’s alright’, followed by different positive descriptions about self-care. The visual idea uses imperfect casual graphics to represent self-care practice based on five senses. The campaign includes an Instagram hashtag promotion with story filters, an online self-care journal generator, and an offline self-care kit.

  • #branding
  • #coventryuniversity
  • #graphicdesign
  • #ui
  • #ux
Communication Design
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