PROJECT BACKGROUND
The number of people using online shopping in Hong Kong has been rising since last year due to the prevalence of the COVID-19 epidemic. People in Hong Kong who don’t want to hang out in shops are worried about being infected by the powerful virus. In fact, COVID-19 is not the only reason for the online shopping trend to rise. Many online shops are providing discounts to attract consumers to spend more on the internet. As many manufacturers want their products to be well protected and look good, they have used a lot of wrapping in packing their goods, which results in a lot of over-packaged items that cause problems to the environment.
PROJECT CONCEPT
I was shopping online with my friends earlier. Upon receiving the goods, I found a lot of packaging materials and we spent quite a lot of effort in unpacking the goods. My friend blurted out and said ‘This packaging is way too much!’ It was from the incident that we started to have preliminary ideas to choose overpackaging as our topic. We tried to look into the problem of overpackaging from another angle and understand the cause of overpackaging.