Viva La Vida
PROJECT BACKGROUND
In view of the tremendous amount of negative feelings brought to the elderly by the pandemic, this project aims to cheer up the elderly group and people around them by introducing interesting fashion to bring out the positive side of longevity and the wisdom of living in the present moment.
PROJECT CONCEPT
'Viva La Vida' is a Spanish phrase that means “long live life”. It is also the name of a fashion brand for the elderly with a design concept derived from the need to alleviate the mental stress of the elderly who have suffered or have been threatened by the pandemic outbreak.
