Marketing Campaign for DONGKIZ
raising public awareness with 1-min video campaign
PROJECT BACKGROUND
DONGKIZ is a 5-member South Korean idol group of Dongyo Entertainment that received the Focus Award at the 2019 Asia Artist Awards. In this collaborative industrial project, we work with Social Hub entertainment (Asia) Limited, which will offer us an opportunity to propose a marketing campaign to promote DONGKIZ.
PROJECT CONCEPT
We propose a 1-min video campaign, in which all participants have to use DONGKIZ’s song as their video background music. We also created Cover Dance Contest posters, video trailers, and marketing proposals for the campaign.
