Developed in the studio and enhanced by pertinent academic writing, the BA (Hons) Graphic Design offered by the Coventry University is a practice-based programme with creative, critical, reflective, and technical skills. The programme includes a focus on design trends, industry developments, and future job opportunities. The sound pedagogic practice mixed with imaginative delivery and assessment methods enables students to produce personal and expressive portfolios that not only demonstrate creative agility but also technical prowess. By taking the course, students will learn how to develop the necessary creativity, critical reflection, questioning, understanding, theoretical underpinning, and practical skills to pursue successful professional careers in both local and international arenas.