Yau Ma Tei Theatre Mascots and content
neighbourhood cats of the YMT Theatre Mascot
Through a partnership with Cosmic Idea Inc Ltd, an advertising agency, this project aims at promoting the historical heritage of Yau Ma Tei Theatre and Red Brick Building for the Leisure and Cultural Services Department. The project is about a design solution that can establish everyday relationships and engagement activities while delivering historical information in a lively and interesting way.
To design a set of mascots inspired by the community, namely cartoon versions of the cats who live in the neighborhood shops of Yau Ma Tei. The mascots are developed into WhatsApp stickers and are featured in interactive games and online promotional videos that activate user engagement and promote online sharing with the target users.